Advertising is everywhere and, in this economy, no place is sacred.
Recently, the WNBA’s Phoenix Mercury sold the front of their jerseys to LifeLock, a practice that could spread to other WNBA teams.
Now this is not a new practice in the sports world. Sponsors have graced the front of soccer jerseys across the pond and in America. NFL teams are starting to allow ads on practice jerseys. There were ads all over jerseys in the now-defunct NFL Europe. Even baseball has gotten in on the act, allowing ads on batting helmets and jersey sleeves during Japan series.
And then there are the events themselves. College football has really sold out, but that’s par for the course for the NCAA. There’s the big four bowl games of the Tostitos Fiesta Bowl, Citi Rose Bowl, Nokia Allstate Sugar Bowl and the FedEx Orange Bowl. Then there are some lower tier bowl games such as the Pacific Life Holiday Bowl, the Roady’s Truck Stops Humanitarian Bowl and the magicJack St. Petersburg Bowl. Even Chick-fil-A and Papa John’s Pizza get their own bowl games.
So this really got me thinking.
Our state budget is in complete disarray. California is facing a $24 billion deficit. Think about how much money a million dollars is. Multiply that by a hundred. Multiply that by 24. That’s how in debt California is. Insane, huh?
How does “Northern California, brought to you by Pepsi,” or “Southern California, presented by Coca-Cola” sound?
I wonder if we’re already moving closer to Idiocracy on most terms, why not just go the whole ten yards and open everything up to ads. I got the idea when I was talking about Hearst Castle with a friend of mine. She said she’d love to love there someday. Which got me wondering how much money it would take to make that happen. Surely Arnold would cut us a good deal, knowing he probably needs all the money he can get, right?
So here’s my half-joking proposal: open up the state to advertisments. If it works, hopefully the Governator gives me a cut of the profits. Or Hearst Castle would be sweet, too.
We already do this. California is home to Petco Park, AT&T Park, the Oracle Arena, the Staples Center, Arrowhead Pond and the Home Depot Center, just to name a few.
During a Google search… I found Arnold has already considered this.
How about some of these:
– Rice-a-Roni Golden Gate Bridge
– TMZ Hearst Castle
– Benihana Japanese Tea Gardens
– Fisherman’s Wharf, brought to you by Chicken of the Sea
– Golden Palace Lake Tahoe
– Oxycontin Walk of Stars
– Chinatown, presented by Panda Express
– Dolce & Gabbana Rodeo Drive
– Marlboro Death Valley